Proactiv history

With over two decades of skincare innovation and more than 20 million customers worldwide, Proactiv is here to get you clear®!

2017

ProactivMD launches, powered by Adapalene – the first new over-the-counter acne-fighting ingredient in over 30 years

Nestlé Skin Health, a global leader in science-based skincare, enters a joint venture to form The Proactiv Company

Proactiv partners with Amazon to become the only authorized seller of Proactiv products on the site

Olivia Munn transforms her skin with Proactiv and becomes a brand spokesperson

Proactiv+ launches, combining an acne-fighting formula with anti-aging ingredients for a more radiant complexion

Proactiv introduces a new micro-crystal benzoyl peroxide formula for faster and gentler results

Julianne Hough joins the Proactiv family, sharing her clear skin journey as a spokesperson

Proactiv introduces automated kiosks in 100 locations

Jessica Simpson experiences the power of Proactiv and joins Alicia Keys as a celebrity spokesperson

Proactiv debuts on the small screen with celebrity spokesperson Judith Light

Revolutionary acne system Proactiv hits the market